South Korea has one of the fastest internet connections in the world, as well as an internet usage rate of around 92 percent. Online shopping adapted very well in the country and activities such as mobile shopping became popular pastime activity. Unsurprisingly, an increasing number of South Koreans try online grocery shopping.
When asked about the amount of money spent, surveyed users estimated they tend to spend between 20,000 and 40,000 South Korean won per order. Additionally, more than two thirds of shoppers use mobile devices for ordering groceries. One of the most used online grocery shopping website was Coupang.
One of the biggest disadvantages from a user’s perspective is the fact that they cannot check the quality of the food before buying it. Having no trust in quality was one of the leading reasons for not using online grocery shopping services. Meanwhile, fresh products like seafood, meat, as well as produce, are among the least popular grocery items to shop for online. Despite widespread concerns about the quality of fresh products, the market is growing anyways as consumers gain confidence in the services. The South Korean online grocery market is likely to grow further, given the high usage of general online shopping and the country’s well-established delivery system.
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In the following 5 chapters, you will quickly find the 25 most important statistics relating to "Online grocery shopping in South Korea".