E-commerce sales volume South Korea 2010-2021
Internet shopping usage
Online shopping is the most popular way of e-commerce, with around 70 percent of South Koreans using internet shopping as of September 2020. Among those, the monthly online shopping frequency varied, but more than half of all internet shoppers did so three or more times a month. Internet shopping is available via various devices, such as tablets, computers and smartphones. With the number of smartphone users in South Korea rising, the usage of mobile shopping has increased as well.
What do South Koreans shop for online?
The most popular categories of online shopping include consumer electronics and consumer goods, such as food and beverages, but also clothing and household items. Now that more transactions are being shifted to online interactions instead of purchasing from physical stores, online grocery shopping has also become more widespread, resulting in a lot of people using mobile grocery shopping applications.