South Korea is one of the biggest e-commerce markets worldwide. As a consumer society with an internet usage rate of close to 92 percent among the population, it is no surprise that e-commerce holds a strong position in South Korea. Industry figures suggest that the retail e-commerce volume will continue to increase, especially due to the impact of COVID-19. Internet shopping was especially popular among people under 40, with over 94 percent of South Koreans from 20 to 39 using internet shopping.
In 2020, the leading online shopping categories based on sales were food and beverages, as well as home appliances. Due to more time spent at home and travel restrictions, online travel arrangement and reservation services expenses had decreased heavily, compared to the prior year. Among the items bought online the most within the previous year, clothing, footwear, sporting goods, and accessories took the first place by a large margin.
As of September 2021, the most popular online shopping property was coupang.com, which is especially known for its fast next-day delivery service. For the first time, Coupang overtook eBay owned online marketplace G-market.
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In the following 6 chapters, you will quickly find the 30 most important statistics relating to "E-commerce in South Korea".