Market leadersIn 2021, the leading online shopping categories based on sales were food and beverages, as well as home appliances. Due to more time spent at home and travel restrictions, online travel arrangement and reservation services expenses had decreased heavily, compared to the previous years. Among the items bought online the most within the previous year, clothing, footwear, sporting goods, and accessories took the first place by a large margin.
As of May 2022, the most popular online shopping property was coupang.com, which is especially known for its fast next-day delivery service. Coupang managed to overtake the long-time leading online marketplace G-market which is owned by eBay.