Various segments are contributing to Thailand’s retail market. The food and beverage industry is undoubtedly one of the biggest retail segments in Thailand. In fact, Thailand ranked second in terms of the highest forecasted packaged food and drink sales value across South East Asia in 2020, after Indonesia. Other crucial retail segments, such as electronics and appliances, also support the growth of the retail sector in Thailand. Thai people are keen on new technologies and trendy gadgets; therefore, the retailing of electronics and appliances has been continuously increasing since 2016. This was also forecasted to reach around ten billion U.S. dollars in 2023.
As the demand for products increased, Thai consumers were changing the way they purchase products. Traditional trading at markets and small independent businesses was being replaced with modern trading to satisfy the needs of consumers. Types of modern retailers in Thailand include convenience stores, supermarkets, hypermarkets, and discount markets. These modern retailers are seen and accessible all over Thailand, especially convenience stores, which accounted for more than half of the market share of modern trade in 2018. In the same year, convenience stores also had the highest share of shopping outlets in Thailand. This was followed by discount stores.
The retail sector in Thailand is highly competitive and numerous retail companies compete for a piece of the market. In 2019 the biggest player in the retail sector in Thailand was CP All Public Company Limited, generating a revenue of almost half a trillion Thai baht from its store outlets. CP All is the owner of the most distributed and well-known convenience store in Thailand, 7-Eleven. In the first half of 2019, 7-Eleven alone generated an impressive sales value of approximately 155 billion Thai baht in Thailand.