Thailand: popular e-commerce shopping categories

In 2020, around 24.8 percent of online shoppers in Thailand bought products under the mobile and electronics category, making it the most popular product category in that year. Other popular products also include fashion items and beauty products.

Most popular e-commerce product categories among consumers in Thailand in 2020

Characteristic	Share of buyers
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Release date

February 2021

More information

Region

Thailand

Survey time period

2020

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Other statistics on the topic
E-commerce in Thailand

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Share of preferred platforms for online shopping in Thailand in 2021

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Share of preferred channels for online shopping Thailand 2021

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Financial Services

Volume of internet banking transactions Thailand 2017-2021

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Statistics on " E-commerce in Thailand "

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