Video streaming in Germany - statistics & facts

Video streaming has changed the video consumption landscape in Germany, with consumers no longer being restricted to set broadcast times outside of their control, physical rentals or viewing devices. Whether watching the news, a TV show, a feature film or a music video, viewers can, for the most part, pick and choose where, when and how they consume video content online. Video viewing independence has never been more widespread than now.

Free streaming platforms

Streaming or VOD services can provide content for free or for subscribers (subscription video on demand or SVOD), common examples being Amazon Prime Video and Netflix. Catalogues of available content vary in Germany depending on the streaming service. Some services, such as online media libraries hosted by German public television broadcasters, do share their content for free without a subscription, but only for a certain length of time. 30 percent of German viewers aged 14 years and older used these media libraries once or several times a week in 2021.

Disney+, a successful newcomer?

Long-standing video streaming heavyweights enjoying success around the world are also well-known and used in Germany, namely YouTube, Amazon Prime Video, and Netflix. A newer player on the video streaming market in Europe is Disney+. The platform launched in Germany in March 2020. Despite being a one of the newer players on the video streaming market it is still the third most used streaming platform in Germany. This popularity is reflected in financial success with Disney+ having the second largest market share for new subscriptions in Germany in the third quarter of 2022.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Kasia Davies, May 24, 2023

Key insights

Share of pay VOD users in Germany
53%
Number of active SVOD users in Germany
19.8m
Share of Netflix users in Germany
65%
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Number of video streaming subscriptions used in Germany 2020-2022

Average daily viewing time of pay video on demand (VOD) in Germany from 2015 to 2022 (in minutes)

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Average daily viewing time of VOD in Germany 2015-2022

Number of viewers of the most streamed video on demand (VOD) movies in Germany in 2021 (in millions)

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Number of viewers of the most streamed VOD movies in Germany 2021

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