Video streaming in Germany - Statistics & Facts

Video streaming has changed the video consumption landscape in Germany, with consumers no longer being restricted to set broadcast times outside of their control, physical rentals or viewing devices. Whether watching the news, a TV show, a feature film or a music video, viewers can, for the most part, pick and choose where, when and how they consume video content online. Video viewing independence has never been more established and is one of the most attractive features for consumers. It is also a reason why German users would pay for video on demand (VOD).

Streaming or VOD services can provide content for free or for subscribers (subscription video on demand or SVOD), common examples being Amazon Prime Video and Netflix. Catalogues of available content vary in Germany depending on the streaming service. Some services, such as online media libraries hosted by German public television broadcasters, do share their content for free without a subscription, but only for a certain length of time. 22 percent of German viewers aged 14 years and older used these media libraries once or several times a week in 2019.

Long-standing video streaming heavyweights enjoying success around the world are also well-known and used in Germany, namely YouTube, Amazon Prime Video and Netflix. Consumer awareness of these streaming services is high. Germans stream online video content in various locations, though watching movies and shows in the comfort of home remains the most popular option. Still, video streaming is not confined to households only. The Netflix mobile app saw rising popularity in Europe in 2018. France, the United Kingdom and Germany were the three leading European countries contributing to high download numbers and net revenue.

A new player on the video streaming market in Europe is Disney+. However, the highly anticipated European launch was postponed in some countries, as the launch date, unknowingly at the time of announcement, was set for a spring which turned out to be almost completely dominated by the coronavirus (COVID-19) pandemic. The new streaming service did launch in Germany in March 2020.

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Video streaming in Germany

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