Consuming videos online has become a common pastime in European countries. Saudi Arabia has an online video penetration rate of 94 percent and thus leads a worldwide comparison. Leading European countries in terms of online video viewing are Spain and the United Kingdom. Germany, in comparison, fails to keep pace.
International subscriber numbers for Netflix, one of the most important international video content providers, have been growing, despite the fact that Netflix national movie and TV show databases in European countries offer only a part of the U.S. catalogue. The United Kingdom, where Netflix's database consists of roughly 35 to 38 percent of U.S. content, is the country with the most Netflix subscribers in Europe. On the UK market, Netflix's share of use is far below YouTube, BBC iPlayer and Amazon if all types of digital content (including music, e-books and games) are considered.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.