The Mazowieckie (Masovian) voivodeship was the undisputed leader in terms of cinema numbers in the region. Due to the widespread availability of cinema establishments in the country, the number of moviegoers per one thousand inhabitants almost tripled since the start of the millennium, reaching 1,608 cinema viewers in 2019. The increased interest in the film entertainment industry reflects in the share of movie productions. Polish cinematography is dominated by fiction films, which make up almost 65 percent of all movies produced in the country.
As a result, the Polish film and television production industry provides employment to almost 14 thousand people. The cinema film distribution market value reached over one billion zloty in 2017 and has since kept growing. Furthermore, the estimated revenue generated by Polish movie productions in European Union countries reached almost 19 million euros in 2018. As for the most successful movie distributor and producers from Poland, Kino Świat is the undisputed leader, generating over 180 million zloty in net sales revenue.
The Mazowieckie’s (Masovian) leadership in terms of cinema facilities echoes in regional cinema audience numbers. In 2019, the voivodeship’s cinemas welcomed almost 12 million movie viewers. Women constituted 54 percent of cinemagoers in the Polish cinema audience. Women were also more likely to visit a cinema with an accompanying person than men. Different cinema types are preferred depending on age groups. In general, commercial cinemas are most popular among Poles aged up to 30 years old, whereas older age groups prefer local establishments. Not everyone went to the cinema, however. The leading reason for not visiting cinemas was the preference for watching films in the comfort of one’s own home.