Coffee production and consumptionBetween 2010 and 2020, the tea and coffee processing industry welcomed 155 new enterprises. At the same time, the industry has employed at least four thousand individuals. In 2020, the employee number exceeded 4.6 thousand. Despite this, the production volume of roasted coffee has fluctuated since 2013, amounting to approximately 38.4 thousand metric tons in 2020.
In 2021, the average Polish consumer was drinking 250 grams of coffee per month – a slight increase compared to the previous year. Regarding gender distribution, women constituted approximately 55 percent of Polish coffee drinkers. According to a survey conducted in 2021, one in four Poles reported consuming two cups of coffee per day on average.
How do Poles take their coffee?Central European Slavs are primarily drawn to coffee because of its taste. One of the most valued coffee qualities is the taste and aroma of the dark beverage. Moreover, outdoor coffee drinking is the norm, with a gas station being a favorite consumption location for approximately 70 percent of people. In 2021, espresso was the most popular ready-to-drink (RTD) coffee among Polish consumers.
Starbucks, the American coffee brewing giant’s popularity, comes as no surprise, considering that it is the largest coffee chain in the country. In 2019, Starbucks celebrated its tenth anniversary in Poland. During this time, Starbucks opened 73 coffee houses. However, by 2021, this number decreased to 69 coffee shops.