Central European Slavs are primarily drawn to coffee because of the taste. The leading reason in Poland is the flavor of the dark beverage. Moreover, outdoor coffee drinking is the norm, with a petrol station being a favorite consumption location for over 70 percent of people. Although chain cafés are also popular, they lose to different venues among Poles in every age group. Nearly every second Polish teenager likes to drink coffee in fast food chains, whereas older Poles have a tendency for visiting traditional restaurants.
Coffee chain wise, Starbucks is by far the most popular, with almost every fourth person in Poland showing their preference for the brand. The American coffee brewing giant’s popularity comes as no surprise, considering that it is also the largest coffee chain in the country. In 2019, Starbucks celebrated its ten-year anniversary in Poland. During this time, 73 Starbucks coffee houses were opened.
Within the last decade, a new trend appeared on the Polish coffee market. Between 2010 and 2019, coffee machine sales rose by almost 380 percent. This led to increased value of the coffee machine market in Poland, which reached 824 million zloty in 2019. The rising sales of private coffee makers suggest that Poles are slowly but surely leaning towards the idea of drinking coffee in the comfort of their own home. Those in favor of experiencing an indoors coffee ritual could purchase a quarter kilogram of natural ground coffee for an average price of 7.56 zloty in 2019.