Poland is also the largest tea producer in the Central and Eastern European region in terms of value. Although the value of tea production fluctuated in recent years, the undisputed leader ended the last decade with an all-time record tea production value of over 244 million euros. With tea production value growth, another rise followed elsewhere within the tea segment. Between 2018 and 2019, the average retail price of black leaf tea increased by over three zloty. This change reflected in the average monthly per capita spending on tea, which reached 4.75 zloty that year.
Zooming in on Polish consumers, they tend to drink 50 grams of tea on a monthly basis - a stable trend since 2016. Women are generally bigger tea enthusiasts, constituting over 55 percent of total tea consumers. Nevertheless, Poles are also aware of different teas. For instance, Earl Grey and yerba mate are the most recognized tea types among consumers. Last but not least, the most popular tea brand and the undisputed leader in Poland is Lipton, a British brand owned by Unilever.
