Coffee market in the Nordics - Statistics & Facts

Coffee is not only prepared from roasted coffee beans and has a high content of caffeine, it is also an important part of the Nordic culture. The hot beverage even has the status of a national drink in Denmark, Norway, Sweden, Iceland and Finland. In 2015, Danes consumed on average 9.4 cups of coffee every day. This was only exceeded by Finns, who drank on average 12 cups daily. People in Finland are also the most avid drinkers of the hot brew worldwide. While their per capita consumption amounted to 9.9 kilograms in 2015, it will have reached 10.35 kilograms by 2017.

Drinking coffee in the morning to wake up is a ritual common in Sweden, where 50 percent of consumers surveyed in August 2017 stated to do so. But coffee is not only a stimulant in the morning, many office workers swear by coffee to stay awake during the day. That coffee consumption at work leads to social interaction is considered a nice side effect.

There are many different ways of preparing coffee. The most popular one in Norway in 2016 was by far the preparation with a drip coffee maker. This type of coffee is widely known as brewed or filter coffee and was preferred by Danes that year, too. For the perfect coffee moment, many Swedes combine their drink with a piece of chocolate or a bun.

When people in Iceland go shopping for coffee, they will find Merrild coffee on supermarket shelves. It is a popular brand in Iceland, as well as in Denmark, where it originally comes from. Norwegians enjoy the domestic Evergood Kaffe. One of the brands on the Finnish market is called Paulig. In Sweden, Gevalia is at the forefront. Other major Swedish brands include Löfberg coffee. In 2015/16, most coffee beans purchased for the production of Löfberg coffee came from South America, which is one of the leading coffee growing regions.

None of the Nordic countries grows coffee. Thus, they are dependent on trading partners. The largest supplier of coffee imports to Sweden in 2016 was Brazil, with a value of 890.8 million Swedish kroner. In 2016, more than 3,700 metric tons of coffee was imported to Finland from the Netherlands. The small nation of Iceland imported coffee and coffee substitutes with a value of 2.3 billion Icelandic krónur in 2015. In the trade sector, in addition to a general classification, the distinction between green and roasted coffee is usually made. Whereas the volume of green coffee imports to Norway in 2015 amounted to 3,052 metric tons, the volume of roast and ground coffee was only 130 metric tons in the marketing year of 2015/16.

Retail sales figures for Finland show, that roughly 46,000 metric tons of roasted coffee was sold in 2015. Denmark, being one of the leading countries in Europe when it comes to organic products, sold organic coffee in retail shops with a turnover of 288 million Danish kroner in 2017. In Danish households, coffee is of high value, illustrated by a household expenditure of 1,015.7 Danish kroner in 2016. In May 2016, the average retail price of domestic coffee in Icelandic retail stores was 1,822 Icelandic krónur per kilogram. Imported coffee was much cheaper, as a kilogram could be purchased for 1,374 Icelandic krónur. In 2017, the average retail price of a kilogram of Gevalia coffee in Sweden was 65 Swedish kronor.

When Norwegians were asked about their favorite locations for drinking a cappuccino or caffè latte in 2016, half of respondents indicated that it was in a restaurant, café or coffee shop. Besides a strong presence of independent coffee shops, each of the Nordic countries has their own chains. Also the U.S. American giant Starbucks has set foot on Northern ground and in July 2018, the chain had a total of 69 stores in Denmark, Sweden, Norway and Finland. At the same time, Sweden-based Espresso house operated over 190 stores in Sweden and was well established in Norway, Denmark and Finland. This makes it the largest chain in the Nordics. Other coffee-serving chains are the Norwegian Kaffebrenneriet, Icelandic Te & Kaffi, the worldwide operating Joe & The Juice from Denmark and Robert's Coffee from Finland.

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Coffee, tea and cocoa industry in Sweden - Important statistics

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Import value of coffee, tea, cocoa and spices into Sweden 2007-2017
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Consumption volume of roasted coffee in Sweden 2006-2016
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Import value of coffee and coffee substitutes into Norway 2008-2017
Export value of coffee and coffee substitutes from Norway 2008-2017
Import value of organic coffee and coffee substitutes into Denmark 2008-2016
Export value of organic coffee and coffee substitutes from Denmark 2008-2016
Turnover of organic coffee in retail shops in Denmark 2010-2017
Import value of coffee, tea, cocoa and spices into Denmark 2006-2016
Export value of coffee, tea, cocoa and spices from Denmark 2006-2016
Consumer price index (CPI) of coffee, tea and cocoa in Norway 2007-2017
Consumer price index (CPI) of coffee in Norway 2007-2017
Monthly consumer price index (CPI) of coffee, tea and cocoa in Denmark 2017-2018
Monthly consumer price index (CPI) of coffee in Denmark 2017-2018
Monthly consumer price index (CPI) of coffee machines in Denmark 2017-2018
Annual household expenditure on coffee in Denmark 2006-2016
Household expenditure on coffee machines and water boilers in Denmark 2006-2016
Export value of coffee and coffee substitutes from Iceland 2007-2017
Import partners of Denmark for coffee and spices 2016, by import value
Export partners of Denmark for coffee and spices 2016, by export value
Value of coffee and coffee substitutes imported into Iceland 2007-2015
Main export partners of Sweden for coffee and coffee substitutes 2016
Main import partners of Sweden for coffee and coffee substitutes 2016
Import value of roasted coffee into Sweden 2007-2016
Export value of roasted coffee from Sweden 2007-2016
Consumer price index (CPI) of coffee, tea and cocoa in Iceland monthly 2017-2018
Consumer price index (CPI) of coffee in Iceland monthly 2017-2018
Sales revenue of fairtrade coffee in Sweden 2009-2016
Household consumption expenditure on coffee, tea and cocoa in Sweden 2006-2016
Consumer price index (CPI) of coffee, tea and cocoa in Sweden monthly 2017-2018
Volume of coffee consumed in Denmark 2006-2016
Sales value of coffee in Denmark 2006-2016
Import volume of green coffee into Finland 2006-2016
Sales volume of roasted coffee to retail and food service in Finland 2006-2016
Per capita consumption volume of roasted coffee in Finland 2005-2015
Domestic sales volume of roasted coffee in Finland 2005-2015
Import volume of roasted coffee into Finland 2005-2015
Import volume of coffee into Finland 2016, by country
Share of import value of coffee into Finland 2016, by country
Distribution of import value of coffee into Finland 2016, by country
Export value of coffee from Finland 2016, by country
Export value share of coffee from Finland 2016, by country
Import volume of green coffee into Denmark 2013-2015
Import volume of green coffee into Sweden 2013-2015
Import partners of Denmark for green coffee 2015, by import volume
Import partners of Denmark for roasted coffee 2015, by import volume
Import partners of Denmark for coffee extracts and essences 2015, by import volume
Main import partners of Sweden for green coffee 2015, by import volume
Main import partners of Sweden for roasted coffee 2015, by import volume
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Per capita consumption of green coffee in Norway 1965-2015
Frequency of coffee and coffee drinks consumption in Norway 2017
Survey on number of coffee cups consumed daily in Norway 2016
Average number of coffee cups consumed in Norway 2016, by age group
Volume growth of the coffee market in Sweden 2011-2021
Average number of coffee cups consumed in Norway 2016, by age and location
Survey on times and occasions for drinking coffee in Norway in 2016
Survey on ways to drink coffee in Norway 2016
Survey on drinking selected types of coffee at selected places in Norway 2016
Survey on drinking selected types of coffee in Norway 2000-2016
Survey on ownership of selected equipment for making coffee in Norway 2016
Survey on ways to prepare coffee in Norway 2016
Survey on preferred drinks for breakfast in Denmark in 2015
Survey on popular types of coffee for breakfast in Denmark in 2015
Distribution of sales of Anders Löfberg 2015/16, by country
Production volume of coffee of Anders Löfberg 2010-2016
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Volume of organic green coffee purchased by Anders Löfberg 2007/08-2015/16
Revenue of Anders Löfberg 2012-2016
Number of coffee cups consumed in Denmark 2006-2016
Number of Wayne's Coffee stores 2018, by country
Number of Espresso House stores 2018, by country
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Retail sales of organic coffee and tea in Norway 2011-2016
Survey on favorite type of coffee or coffee drink in Sweden as of August 2017
Survey on time to drink coffee in Sweden as of August 2017
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Coffee chain market share in the Nordic countries 2015
Number of branded coffee outlets in the Nordic countries 2015
Per capita consumption of coffee in the Nordic countries 2015
Weekly coffee consumption per cup in selected Nordic countries 2015
Number of Joe & The Juice stores 2018, by country
Number of Kaffebrenneriet stores in Norway 2018, by city
Number of Starbucks stores in Sweden 2018, by city
Number of Starbucks stores in Denmark 2018, by city
Consumption volume of coffee in Norway 2012-2017
Import volume of roast and ground coffee to Norway 2012/13-2016/17
Average retail price of coffee in Iceland monthly 2014-2016
Market share of selected filter coffee brands in Sweden 2017
Average price of selected branded filter coffees in Sweden 2017
Distribution of coffee retail sales in Sweden 2016, by coffee type
Import value of roasted coffee into Denmark 2007-2016
Import value of unroasted coffee into Denmark 2007-2016, by caffeine content
Import value of coffee extracts, essences and concentrates into Denmark 2007-2016
Export value of roasted coffee from Denmark 2007-2016
Export value of unroasted coffee from Denmark 2008-2016, by caffeine content
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Norway: production value of tea and coffee processing industry 2008-2015
Denmark: production value of tea and coffee processing industry 2013-2015
Finland: production value of tea and coffee processing industry 2008-2015
Sweden: production value of tea and coffee processing industry 2008-2014
Finland: turnover of tea and coffee processing industry 2008-2015
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Denmark: employees in tea and coffee processing industry 2013-2015
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