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Pet food in France - statistics & facts

In France, over 50 percent of households own one or several pets. In terms of population, while fish are the most numerous, cats and dogs remain the most commonly chosen companions. Naturally, as their numbers keep growing each year, so does the market for their food. Expected to reach over 4.95 billion U.S. dollars by 2025, pet food sales have been rising steadily in the last decade, with products targeted towards cats being the highest-grossing segment.

It is an increased demand for healthier and more sustainable food that is currently driving the market. Indeed, consumers seem to replicate their own health and wellness requirements, as well as their distrust of over-manufactured foods, in their pets’ diets. This, in turn, translates into a continuous renewal of product ranges, with a significant boost in premium, organic and natural products (more gluten-free, raw, or even vegan ingredients, for example).
Overall, wary of industrial pet food, consumers seem to be emphasizing the wellbeing and health of their companions. As a result, it is now rather common to find treats and foods – dry or wet – claiming to help with a wide variety of issues (teeth, fur, kidney problems, etc.).

Even though pet food distribution is largely organized around specialty stores, supermarkets, and garden centers, the growth of the French market is also driven by the rise of online sales. Some manufacturers offer subscription packages, while others sell their products solely online – a business approach that has proven quite useful in the current context.

With the coronavirus (COVID-19) pandemic, people have been spending an unusual amount of time at home. For pet owners, this has meant more special moments between them and their furry, feathery, or scaly companions. The pandemic has already started to impact pet owners' habits.

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