Pet market in Europe - statistics & facts

A vast portion of the European population owns pets and considers them as their best friends and beloved members of the family. The number of households owning one pet animal has increased and consumers have been spending more and more on their pets, thus boosting the turnover of the pet food products industry. Europe and North America were the leading regions in the production of pet food globally, with each producing around 8.8 million metric tons of pet food in 2019. Germany and the United Kingdom both accounted for a 4.9 percent share of the global pet product market in 2020.

The pet industry comprises of two major product categories: pet food and pet accessories and/or supplies. Although the pet food industry represents a large share of animal-related household expenditures, growth in the value of pet products and services also witnesses such a trend. Several countries in Europe have a large number of feed and pet food companies. The two leading pet food companies in Europe are both German: Deuerer and Heristo AG, with approximately 721 million U.S. dollars and 700 million U.S. dollars in annual revenues in the pet food segment, respectively.

The vast majority of European households are especially attached to cats and dogs. One of the immediate consequences of such a trend is the marked increase over the years in the value of imported cat and dog food in the EU, from merely 480 million U.S. dollars in 2011 to more than 967 million U.S. dollars by 2019.
As of 2019, an estimated one million people were employed directly or indirectly in the pet food industry in Europe.

Interesting statistics

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Pet ownership and pet care market in Europe

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Key figures

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Pet population

Pet retailers


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