Pets & Animal Supplies

The pet and animal supplies market offers owners an endless amount of products to choose from. Numerous varieties and price categories are available within all sections of the market, which includes pet and animal food, health and hygiene products, toys, furniture, collars, bowls, and feeders. Shopping for pet products is easier than ever, with an increasing variety of online and brick-and-mortar retail outlets now selling pet products alongside the traditional pet store.

An impact of the coronavirus pandemic is that we have spent less time travelling and more time at home than ever before. This has had a direct positive impact on levels of pet ownership, as we have more time to spend with our furry friends. Due to this, it is likely that expenditure on pet supplies will continue to increase. Recent trends in human consumption are also impacting the pet market and pushing spending up, with natural, organic, and free-from products gaining traction within the industry.

Number of pet dogs worldwide
Pet food sales worldwide
93.9bn USD
Biggest regional pet market
United States

Market size

Global pet food sales are on the up
Pet food sales worldwide from 2010 to 2019 (in billion U.S. dollars)
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In 2019, pet food sales reached almost 94 billion U.S. dollars worldwide, an increase of almost three billion dollars compared to the previous year. With an ever-increasing range of products on offer, including organic, premium, and personalized pet food options, it is no surprise that owners are spending more and more on pet food. Premium options are not limited to the food segment; owners can purchase high-end varieties of pet accessories, hygiene, and care products.

Pet food market worldwide
Pet food market in the U.S.
Pet food market in Canada

Market segments

Food and treats are the most lucrative category
Pet market sales in the United States from 2011 to 2020, by category (in billion U.S. dollars)
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Within the total pet products market, pet food and treats make up the largest share of sales. In the United States, pet food was the highest-selling product category and is projected to maintain the top spot in 2020. Veterinary care and vet products sales make up the second most profitable segment of the market. Smaller sections of the market include general pet supplies, the sale of live animals, and over-the-counter medication.

Pet food industry in the U.S.
Humanization of the pet food market in the U.S.

Industry trends

Plant-based diets are entering the pet world
Share of dogs and cats fed plant-based diets worldwide as of 2019, by type
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Human vegetarian and vegan diets have been increasing in popularity in recent years. With owners increasingly treating their pets as a part of the family, it is unsurprising that such trends are also making their way into the animal realm. This statistic shows that intermittent plant-based diets are popular among dog owners, with just over ten percent of owners feeding their dog plant-based products some of the time. Carnivorous cats were much less likely to be fed any form of plant-based diet.

Vegan market
Meat consumption and vegetarianism in Europe

Industry leaders

Mars Petcare Inc. is the market leader in pet food manufacturing
Leading pet food companies worldwide in 2019, based on revenue (in million U.S. dollars)
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Mars Petcare Inc., headquartered in the U.S., was the leading pet food company worldwide in 2019 based on revenue. The company generated over 18 billion U.S. dollars in revenue, followed by Nestlé Purina PetCare with almost 14 billion U.S. dollars in revenue. The top eight pet food companies were all headquartered in the U.S., clearly showcasing the nation’s dominance in this industry.

Manufacturing: Food worldwide
Manufacturing: Food U.S.
Food retail industry

Regional overview

The United States overshadows other regional players
Revenue of the pet food market worldwide by country in 2020 (in million U.S. dollars)
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The United States commands the largest share of the pet food market, with an annual revenue of just over 30 billion U.S. dollars. The United Kingdom and France ranked in distant second and third places: The size of the UK market was almost six times smaller than that of the United States.

Pet ownership rates in the United States have grown year-on-year to reach almost 70 percent in 2019. This increase has, no doubt, aided the country to become the top dog in the industry.

Pet ownership in the U.S.
Pet market in Europe
Pet food industry in the U.S.

Industry definition

The pet supplies industry revolves around the production, retailing, and consumption of a wide array of products. Veterinary services are generally excluded from this market. The industry can broadly be split into two categories – pet food and pet products. Food and nutrition is the most lucrative section of the market, with the variety of pet food and treats evolving over the last decades to meet the needs of the modern consumer. By revenue, some of the most important pet food companies worldwide include Mars Petcare Inc., Nestlé Purina PetCare, and J.M. Smucker. Pet products includes segments such as hygiene, toys, and accessories.

Most owners consider their pet to be their best friend and a part of the family, leading to companionship being one of the most cited reasons for owning a pet. Live animals, which are commonly kept as pets, include dogs, cats, freshwater and saltwater fish, small animals such as hamsters or guinea pigs, and reptiles.


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