In early March, U.S. consumers said they wanted to spend more money on fresh food and preventative health care and also put more money away in savings due to the coronavirus pandemic. By mid-April, many of those good intentions had evaporated as consumers were admitting that they will be splurging on take-out and find packaged food more convenient anyways. Savings - among those who have steady jobs despite COVID-19 - have remained among the things that Americans expect to put more money into in the six months down the line.
According to the same survey by Boston Consulting Group, travel was the segments now expected to receive less spending from 62 percent of Americans. Unable to move around much, even within one's own city, Americans are also expecting to be spending less on public transport and out-of home entertainment. With nowhere to see and be seen, fashion accessories (handbags, jewellery) are also not appearing on many shopping lists these days.