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Music Streaming - Statistics & Facts

In 2019, music streaming revenue hit 11.4 billion U.S. dollars worldwide, more than 28 times the figure recorded a decade ago. Revenue growth may have slowed over the past few years, but continues to be a vital income stream for artists around the globe, with the number of music streaming subscribers worldwide reaching 278 million in 2018.

There are now multiple free and paid services consumers can use to enjoy their favorite music, but Spotify remains the global market leader. Spotify alone accounted for 130 million of the world’s paid music subscribers in the first quarter of 2020, and some artists accumulate tens of millions of streams per week, offering not only valuable exposure but also a source of income.

Unfortunately though, Spotify is not known for paying its artists handsomely. Research has shown that artists would need hundreds of thousands of streams to earn the U.S. minimum monthly wage, and without managing to feature on a Spotify-curated playlist, this number of streams remains a pipe dream for many smaller unsigned artists. As a result, for many new music creators the decision of whether to feature their work on the world’s biggest streaming service is not as simple as one might think.

Despite its global stronghold over the music streaming business, Spotify is not always the first choice for consumers either. In Australia, Spotify and Apple Music are locked in the battle to be streamers’ most popular service, whilst over in Japan, Spotify’s closest competitor is Amazon Music. YouTube is the most used music service in Peru and Argentina and is also a popular choice in the Netherlands. Meanwhile, French platform Deezer has its biggest customer base in Europe and has yet to make its mark elsewhere, though CEO Hans-Holger Albrecht has previously stated that it is less important to the company to own the market but rather to cater to local tastes and needs in each country the service is available.

Looking ahead, it is clear is that the market is changing. Germany adopted music streaming later than the likes of the UK or the U.S., but music streaming revenue in the country is forecast to surpass 800 million U.S. dollars by 2024, more than the figure predicted for Spain, Italy, and France combined. In the United States, streaming makes up close to 80 percent of total music revenue and the vast majority of this revenue comes from paid subscriptions rather than ad-supported services, highlighting the maturity of the U.S. market. In years to come though, mature markets like these will continue to grow more slowly whilst emerging markets such as India, Brazil, and Mexico are predicted to drive further revenue increases, and by 2026 the retail value of the global music streaming market could surpass 45 billion U.S. dollars. Whichever way you slice it, digital music is the future of the industry, and streaming is here to stay.

Key figures

The most important key figures provide you with a compact summary of the topic of "Music Streaming" and take you straight to the corresponding statistics.

Major services

Musicians

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Music Streaming".

Music streaming worldwide

Dossier on the topic

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Music Streaming - Statistics & Facts

In 2019, music streaming revenue hit 11.4 billion U.S. dollars worldwide, more than 28 times the figure recorded a decade ago. Revenue growth may have slowed over the past few years, but continues to be a vital income stream for artists around the globe, with the number of music streaming subscribers worldwide reaching 278 million in 2018.

There are now multiple free and paid services consumers can use to enjoy their favorite music, but Spotify remains the global market leader. Spotify alone accounted for 130 million of the world’s paid music subscribers in the first quarter of 2020, and some artists accumulate tens of millions of streams per week, offering not only valuable exposure but also a source of income.

Unfortunately though, Spotify is not known for paying its artists handsomely. Research has shown that artists would need hundreds of thousands of streams to earn the U.S. minimum monthly wage, and without managing to feature on a Spotify-curated playlist, this number of streams remains a pipe dream for many smaller unsigned artists. As a result, for many new music creators the decision of whether to feature their work on the world’s biggest streaming service is not as simple as one might think.

Despite its global stronghold over the music streaming business, Spotify is not always the first choice for consumers either. In Australia, Spotify and Apple Music are locked in the battle to be streamers’ most popular service, whilst over in Japan, Spotify’s closest competitor is Amazon Music. YouTube is the most used music service in Peru and Argentina and is also a popular choice in the Netherlands. Meanwhile, French platform Deezer has its biggest customer base in Europe and has yet to make its mark elsewhere, though CEO Hans-Holger Albrecht has previously stated that it is less important to the company to own the market but rather to cater to local tastes and needs in each country the service is available.

Looking ahead, it is clear is that the market is changing. Germany adopted music streaming later than the likes of the UK or the U.S., but music streaming revenue in the country is forecast to surpass 800 million U.S. dollars by 2024, more than the figure predicted for Spain, Italy, and France combined. In the United States, streaming makes up close to 80 percent of total music revenue and the vast majority of this revenue comes from paid subscriptions rather than ad-supported services, highlighting the maturity of the U.S. market. In years to come though, mature markets like these will continue to grow more slowly whilst emerging markets such as India, Brazil, and Mexico are predicted to drive further revenue increases, and by 2026 the retail value of the global music streaming market could surpass 45 billion U.S. dollars. Whichever way you slice it, digital music is the future of the industry, and streaming is here to stay.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Music Streaming".

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