Twitter's User Growth Is Tapering Off Alarmingly Quickly

Twitter's user growth is tapering off alarmingly quickly. With an active user base of now 255 million monthly active users, the apparent deceleration of Twitter’s growth suggests that the service will have a very hard time coming close to Facebook’s user base, let alone matching it. When Facebook's growth rate first dropped to the level where Twitter's currently is (25%), Facebook already had 800 million users. When Mark Zuckerberg was asked why his company had acquired WhatsApp for $19 billion, he replied that services whith the potential to reach a billion users are hard to come by. It seems like Twitter isn't one of them.

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This chart illustrates that Twitter's user growth is decelerating rather quickly.

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Global social networks ranked by number of users 2024
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Twitter share in mobile social media market Indonesia 2014-2023
Most well-known social networks in the United States 2023
Most well-known social networks in the UK 2023
Most popular social media in China Q3 2023
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U.S. market share of leading social media websites 2024

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