Twitter Struggles to Reignite Its Growth Engine
When Twitter reported its first quarter earnings this week, those who had hoped that the company finally found a way to reignite its user growth were disappointed once more. Instead of reversing the trend and reaccelerating user growth, the company's user growth basically flatlined. Twitter now has 310 million monthly active users, an increase of just 3 percent or 8 million users since last year's March quarter.
Let's compare that number to Facebook user growth: now boasting 1.65 billion active users, the world's largest social network still grew by 15 percent over the past 12 months. During those 12 months, Facebook added 213 million users - more than two thirds of Twitter's entire user base.
- Twitter users in Sweden 2016, by age groupTwitter users in Sweden 2016, by age group
- Twitter users in Norway 2016, by age groupTwitter users in Norway 2016, by age group
- Share of Twitter users in Finland 2015, by age group and genderShare of Twitter users in Finland 2015, by age group and gender
- Global social networks ranked by number of users 2017Global social networks ranked by number of users 2017
- Ad-selling companies worldwide: digital advertising market share 2016-2019Ad-selling companies worldwide: digital advertising market share 2016-2019
- Digital display ad revenue in the U.S. 2016-2019, by companyDigital display ad revenue in the U.S. 2016-2019, by company
- Leading online social platforms based on reach in the Netherlands 2016Leading online social platforms based on reach in the Netherlands 2016
- Social networks by number of visits in Germany 2016Social networks by number of visits in Germany 2016
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