Twitter: annual user growth rate worldwide 2015-2020

This statistic provides information on Twitter's annual user growth rate worldwide between 2015 and 2020. In 2016, the site's user base across global markets grew 4 percent compared to the previous year. Growth is projected to slow to 2 percent annually in 2020. Despite not making any leaps and bounds in terms of audience size, Twitter is a widely-used marketing tool. As of August 2016, 73 percent of B2C marketers in North America used the platform, placing Twitter second behind market leader Facebook in the ranking. In terms of B2B marketing, Twitter was used by 77 percent of B2B marketers that year.
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Annual Twitter user growth rate worldwide from 2015 to 2020
Year-on-year change
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