Twitter Has a Quitter Problem
Another problem Twitter is apparently facing, is the fact that many people are interested in Twitter, join the service only to find out that they don't know what to do with it. According to a recent poll conducted by Reuters and Ipsos, 36 percent of 1,067 people who joined Twitter weren't using it anymore. Moreover, 7 percent of the respondents had even deleted their account altogether. Of the 2,449 Facebook users surveyed in the same study, only 7 percent were inactive and another 5 percent had deleted their account.
Given these numbers, it's hard not to argue that Twitter, while tremendously popular among the tech-savvy crowd, lacks the universal appeal that Facebook has. And while it may be hard to imagine your grandma tweeting away, don't be surprised to find her on Facebook anytime soon.
Does Twitter have a quitter problem? Ahead of its IPO, scheduled for November, the company finds itself confronted with research that suggests its platform isn't sticky enough.