Volume of hard seltzer in the UK 2021-2029

Volume of the hard seltzer market in the United Kingdom from 2021 to 2029

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Supplementary notes

Data provided by Statista Market Insights are estimates.


Hard seltzer, also referred to as spiked seltzer or hard sparkling alcohol water, is an alcoholic beverage with carbonated water and often contains fruit flavoring. Typically, it is clear and colorless, with an alcohol content of 4–6% alcohol by volume (ABV).

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include White Claw, Smirnoff, Bud Light, and Michelob.

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