In 2014, it was found that 59 percent of adults surveyed were drinking at lower risk, corresponding to less than 14 alcoholic units per week. Individuals over the age of 16 years were most likely to drink twice a week, or less and typically consume up to 3 / 4 units of alcohol in one drinking session. The drink of choice for individuals on their main drinking day was beer/lager/cider/shandy of normal strength for men and wine for women. In juxtaposition, the number of individuals claiming to be teetotal - meaning they do not drink alcohol at all is - on the rise.
In the UK it is illegal to sell or serve alcohol to individuals under 18 years old. Nevertheless, children as young as eleven have admitted trying alcohol at least once, with the main alcoholic beverage of choice being beer/lager/cider for boys and spirits for girls. The general opinion among teenagers is that it is ‘okay to try alcohol’ before reaching the legal age. Despite this, the number of young people consuming alcohol has decreased in recent years.
The consequences of alcohol consumption can vary from alcoholic liver disease, mental behavioural disorders to unintentional injuries. Excessive alcohol consumption was the leading reason why individuals referred themselves for help with substance abuse in Wales. The alcohol-related death rate increased by almost a third since 1994 to 18.2 percent of men and 9.2 percent of women in 2014.