Ocado brand profile in the UK 2023

Ocado brand awareness, usage, popularity, loyalty, and buzz among online grocery delivery users in the United Kingdom in 2023

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Source

Use Ask Statista Research Service

Number of respondents

993 respondents

Age group

18 to 64 years

Special properties

respondents who use online grocery delivery

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
  • Brand popularity: "When it comes to online grocery delivery, which of the following brands do you like?"
  • Brand usage: "When it comes to online grocery delivery, which of the following brands have you used in the past 12 months?"
  • Brand loyalty: "When it comes to online grocery delivery, which of the following brands are you likely to use again in the future?"
  • Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

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