• Great Britain: Grocery market share 2017-2020

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This statistic illustrates the market share of grocers in Great Britain (GB) monthly from January 2017 to December 2020. During the coronavirus outbreak Ocado, Symbols & Independents, the cooperative, Iceland and other outlets managed to increase their share of the market the most. Asda was especially hard hit and lost almost a percent of its market share from March of 2020 to May 2020.
Tesco and Sainsbury's had the largest share over the period under consideration, holding 42.7 percent of the market together as of December 2020. In March of 2019 Asda's share surpassed Sainsbury's which could recover the second position on the market in the following month. Prior to the popularity of the discounters, the grocery retail market was dominated by the 'big four' supermarkets: Tesco, Sainsbury's, Asda and Morrisons.
On the back of the post-Brexit uncertainty and growing inflation, however, consumer behavior has shifted in favor of cheaper alternatives such as Aldi and Lidl.The resulting 'price wars' have led to supermarkets lowering their prices. Crucially, this has caused increased volatility in the grocery retail market and, as of January 2017, Aldi overtook the Co-operative to become the fifth largest supermarket in the United Kingdom. After a period of intense competition Lidl overtook Waitrose and is now poised to likely overtake the Cooperative in the coming year.

Market share of grocery stores in Great Britain from January 2017 to December 2020

	Tesco	Sainsbury's	Asda	Morrisons	Aldi	The Cooperative	Lidl	Waitrose	Iceland	Symbols and Independent	Other Multiples	Ocado
Jan 17	28.1%	16.5%	15.6%	10.9%	6.2%	6%	4.5%	5.3%	2.3%	1.8%	2.9%	-
Feb 17	27.9%	16.5%	15.7%	10.6%	6.3%	5.9%	4.6%	5.3%	2.2%	1.9%	3%	-
Mar 17	27.6%	16.1%	15.7%	10.4%	6.8%	6.1%	4.9%	5.1%	2.2%	2%	3.2%	-
Apr 17	27.6%	16.2%	15.6%	10.5%	6.9%	6.1%	5%	5.2%	2.1%	2%	2.9%	-
May 17	27.8%	15.9%	15.4%	10.5%	7%	6.1%	5%	5.2%	2.2%	2%	2.9%	-
Jun 17	27.9%	16%	15.2%	10.7%	6.9%	6.1%	5%	5.2%	2.2%	2%	2.9%	-
Jul 17	27.9%	16%	15.1%	10.5%	7%	6.2%	5.1%	5.1%	2.1%	2%	2.9%	-
Aug 17	27.9%	15.9%	15.3%	10.4%	7%	6.3%	5.2%	5.1%	2.1%	1.9%	2.8%	-
Sep 17	27.9%	15.8%	15.4%	10.3%	7%	6.3%	5.3%	5.3%	2.1%	1.9%	2.8%	-
Oct 17	28%	15.8%	15.5%	10.3%	6.8%	6.2%	5.2%	5.3%	2.1%	1.8%	2.9%	-
Nov 17	28.1%	16.3%	15.3%	10.4%	6.7%	6.1%	5.1%	5.3%	2%	1.8%	2.8%	-
Dec 17	28.2%	16.4%	15%	10.6%	6.9%	6%	5.1%	5%	2.2%	1.7%	2.8%	-
Jan 18	27.9%	16.3%	15.5%	10.8%	7%	5.8%	5%	5.2%	2.3%	1.6%	2.7%	-
Feb 18	27.9%	16.2%	15.6%	10.6%	7%	5.8%	5.1%	5.2%	2.2%	1.7%	2.9%	-
Mar 18	27.6%	15.8%	15.6%	10.4%	7.3%	6%	5.3%	5%	2.1%	1.7%	2.9%	-
Apr 18	27.6%	15.9%	15.5%	10.5%	7.3%	6%	5.4%	5.1%	2.1%	1.8%	3%	-
May 18	27.7%	15.7%	15.4%	10.5%	7.3%	6%	5.4%	5.1%	2.1%	1.8%	3%	-
Jun 18	27.7%	15.6%	15.1%	10.6%	7.4%	6.2%	5.4%	5.1%	2.2%	1.8%	3%	-
Jul 18	27.6%	15.6%	15.1%	10.5%	7.5%	6.4%	5.4%	5%	2.1%	1.8%	3%	-
Aug 18	27.4%	15.5%	15.2%	10.4%	7.6%	6.6%	5.5%	5%	2.1%	1.8%	3%	-
Sep 18	27.4%	15.4%	15.3%	10.2%	7.6%	6.6%	5.5%	5.1%	2.1%	1.7%	3%	-
Oct 18	27.4%	15.4%	15.3%	10.3%	7.6%	6.4%	5.6%	5.2%	2.1%	1.7%	3%	-
Nov 18	27.5%	15.8%	15.3%	10.3%	7.6%	6.3%	5.5%	5.1%	2.1%	1.6%	2.9%	-
Dec 18	27.6%	16%	15%	10.5%	7.6%	6.2%	5.6%	4.9%	2.2%	1.6%	2.9%	-
Jan 19	27.7%	15.9%	15.3%	10.6%	7.5%	5.9%	5.3%	5.1%	2.3%	1.5%	3.6%	-
Feb 19	27.7%	15.7%	15.5%	10.5%	7.6%	5.9%	5.2%	5.2%	2.2%	1.6%	3%	-
Mar 19	27.4%	15.3%	15.4%	10.3%	8%	6.1%	5.6%	5%	2.1%	1.7%	3.1%	-
Apr 19	27.3%	15.4%	15.3%	10.3%	7.9%	6.1%	5.7%	5%	2.1%	1.7%	1.8%	1.4%
May 19	27.3%	15.2%	15.2%	10.4%	8%	6.1%	5.8%	5.1%	2.1%	1.7%	1.9%	1.4%
Jun 19	27.3%	15.3%	14.9%	10.4%	7.9%	6.2%	5.7%	5%	2.1%	1.7%	1.9%	1.4%
Jul 19	27.2%	15.3%	14.9%	10.3%	8.1%	6.4%	5.8%	5%	2.1%	1.7%	1.9%	1.4%
Aug 19	27%	15.4%	14.9%	10.1%	8.1%	6.6%	5.9%	4.9%	2.1%	1.7%	1.9%	1.4%
Sep 19	26.9%	15.3%	15.1%	9.9%	8.1%	6.6%	6%	5%	2.1%	1.7%	1.9%	1.4%
Oct 19	27%	15.3%	15%	9.9%	8.1%	6.6%	6%	5.1%	2.1%	1.8%	1.9%	1.4%
Nov 19	27%	15.6%	15%	10%	8%	6.5%	5.9%	5%	2.1%	1.8%	1.8%	1.4%
Dec 19	27.3%	15.7%	14.6%	10.1%	8%	6.3%	6.1%	4.8%	2.2%	1.7%	1.7%	1.4%
Dec 19*	27.4%	16%	14.8%	10.3%	7.8%	6.1%	5.9%	5%	2.3%	1.6%	1.6%	1.3%
Jan 20	27.3%	15.8%	14.9%	10.3%	7.9%	6%	5.9%	5%	2.3%	1.6%	1.7%	1.4%
Feb 20	27.2%	15.6%	15.1%	10.2%	7.9%	6%	5.8%	5.1%	2.2%	1.6%	1.7%	1.4%
Mar 20	26.8%	15.3%	15%	10%	8.2%	6.2%	6.1%	5%	2.2%	1.9%	1.9%	1.5%
April 20	26.8%	15.3%	14.4%	9.9%	7.9%	6.7%	6%	5%	2.2%	2.2%	2%	1.5%
May 20	26.9%	15%	14.1%	10%	7.7%	7%	5.9%	5%	2.4%	2.5%	2%	1.6%
Jun 20	26.9%	14.9%	13.9%	10.1%	7.5%	7.4%	5.8%	4.8%	2.5%	2.6%	2%	1.7%
Jul 20	26.7%	14.9%	14.1%	10.3%	7.8%	7.2%	5.9%	4.7%	2.5%	2.3%	2%	1.7%
Aug 20	26.6%	14.9%	14.3%	10.2%	7.9%	7.1%	5.9%	4.7%	2.4%	2.2%	1.9%	1.8%
Sep 20	26.8%	14.9%	14.5%	10.1%	8%	6.8%	6%	4.9%	2.4%	2.1%	1.9%	1.7%
Oct 20	26.9%	14.9%	14.4%	10.1%	8%	6.6%	6.1%	5%	2.3%	2%	1.9%	1.8%
Nov 20	27%	15.3%	14.4%	10.2%	7.8%	6.4%	6.1%	5.1%	2.3%	1.9%	1.9%	1.7%
Dec 20**	27%	15.7%	14.1%	10.3%	7.7%	6.3%	6.2%	4.9%	2.4%	1.8%	1.8%	1.7%

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Release date

January 2021

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Region

United Kingdom (Great Britain)

Survey time period

January 2017 to December 2020

Supplementary notes

Market share data is based on all expenditure through main store tills, excludes petrol and in-store concessions.

Data prior to March 2019 has been taken from different publications by the same source and might not be directly comparable.

Data refers to the previous:
12 weeks to January 29, 2017.
12 weeks to February 26, 2017.
12 weeks to March 26, 2017.
12 weeks to April 23, 2017.
12 weeks to May 21, 2017.
12 weeks to June 18, 2017.
12 weeks to July 16, 2017.
12 weeks to August 13, 2017.
12 weeks to September 10, 2017.
12 weeks to October 8, 2017.
12 weeks to December 3, 2017.
12 weeks to January 28, 2018.
12 weeks to February 25, 2018.
12 weeks to March 25, 2018.
12 weeks to April 22, 2018.
12 weeks to May 20, 2018.
12 weeks to June 17, 2018.
12 weeks to July 15, 2018.
12 weeks to August 12, 2018.
12 weeks to September 9, 2018.
12 weeks to October 7, 2018.
12 weeks to November 4, 2018
12 weeks to December 2, 2018
12 weeks to January 27, 2019
12 weeks to February 24, 2019
12 weeks to March 24, 2019
12 weeks to April 21, 2019
12 weeks to May 19, 2019
12 weeks to June 16, 2019
12 weeks to July 17, 2019
12 weeks to August 11, 2019
12 weeks to September 8, 2019
12 weeks to October 6, 2019.
12 weeks to November 3, 2019
12 weeks to December 1, 2019
*12 weeks to December 29, 2019
12 weeks to January 26, 2020
12 weeks to February 23, 2020
12 weeks to March 22, 2020
12 weeks to April 19, 2020
12 weeks to May 17, 2020
12 weeks to June 14, 2020
12 weeks to July 12, 2020
12 weeks to August 9, 2020
12 weeks to September 9, 2020
12 weeks to October 4, 2020
12 weeks to November 1, 2020
**12 weeks to November 29, 2020

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Grocery market share in Great Britain 2017-2020

Market share of grocery stores in Great Britain from January 2017 to December 2020

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