Penetration rate of furniture e-commerce in Indonesia 2017-2028

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Furniture market is a sector of online retailing that focuses on selling furniture and home decor products through digital channels. The purpose of eCommerce Furniture is to provide consumers with a convenient and accessible way to purchase a wide range of furniture products, including sofas, beds, chairs, tables, and home decor items.

The relevance of the eCommerce Furniture market lies in its ability to offer consumers a vast selection of furniture products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to reach customers across different geographies and demographics, expanding their customer base and sales potential.

The eCommerce Furniture market has experienced significant growth in recent years, driven by factors such as the increasing popularity of online shopping, the rise of direct-to-consumer brands, and the COVID-19 pandemic, which has led to more time spent at home and an increased focus on home decor and improvement projects.

Examples of successful eCommerce Furniture businesses include Wayfair, which offers a wide range of furniture and home decor products, and Article, which specializes in mid-century modern and Scandinavian-inspired furniture. Additionally, online marketplaces like Amazon and Walmart have expanded their furniture offerings, providing consumers with more options for ordering furniture online.

Structure:

The eCommerce market for Furniture consists of seven different markets:

• The Bedroom Furniture market includes the digital sales of furniture objects primarily made of wood and used in bedrooms, including beds and mattresses of different shapes and sizes, wardrobes and closets, nightstands, and dressers.
• The Home Décor market covers the digital sale of accessories and furnishings designed to make a space more aesthetically appealing, such as decorations, carpets & rugs, candles, and curtains & blinds.
• The Home Office Furniture market comprises products that ensure a good working environment at home compared to that of a traditional office, which includes desks, chairs, bookcases and filing cabinets.
• The Kitchen & Dining Furniture market comprises digital sales of various types of furniture designed for use in kitchens, including cabinets, countertops, islands, tables, chairs, and other kitchen-related furnishings.
• The Lamps & Lighting market includes the digital sales of various types of lighting products for indoor and outdoor use, including lamps, chandeliers, pendant lights, sconces, ceiling fans, and other lighting fixtures.
• The Living Room Furniture market contains digital sales of various types of furniture for the living room and dining room, including sofas, loveseats, sectionals, coffee tables, accent chairs, dining tables, and chairs.
• The Outdoor Furniture market includes furniture that is specifically designed to withstand exposure to the elements, such as rain, sun, and wind, and is often made from materials that are weather-resistant.

Additional Information:

Furniture comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, JD, Homedepot, IKEA, and Wayfair.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.