Health app purchasers in selected countries worldwide 2024

Comparing the share of health app purchasers in selected countries worldwide, the highest share can be found in Vietnam with 64 percent of consumers falling into this category. Egypt follows in the second place, while Japan ends up at the bottom of the ranking.
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Share of health app purchasers in 56 countries & territories worldwide, as of February 2024

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Number of respondents

451 to 10,048 respondents per country

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Have you spent money on health apps (e.g., medication reminders, symptom checkers, nutrition apps) in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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