DMO: eHealth fitness products usage penetration in European countries 2018

The graph presents a forecast of European countries ranked by eHealth fitness products usage penetration in 2018. According to the estimates, penetration of the eHealth fitness segment will be highest in Norway, with a rate of 13.2 percent. An overview of all Digital Markets can be found here.
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Usage penetration of eHealth products for fitness in European countries worldwide in 2018

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Source

Release date

June 2018

Region

Europe

Survey time period

2017*

Supplementary notes

* Estimate.

The Fitness segment contains the user and revenue development of two product categories: (1) portable, connected fitness devices (“Wearables”) and (2) digital fitness and nutrition applications for use with a smartphone and/or tablet (“Apps”).

The “Wearables” segment includes devices that are explicitly intended for fitness. In particular, fitness wristwear which is equipped with sensors and activity trackers that measure and analyze the physical activity and body functions of the wearer (e.g. number of steps taken, movement, pulse and temperature). Well-known examples of fitness wearables are the fitness bands from fitbit, Jawbone, the Chinese manufacturer Xiaomi, and the Nike Fuelband. Smartwatches are not considered here as dedicated fitness equipment; therefore they are excluded from the market segment. However, in the future it is expected that there will be an increasing convergence of smartwatches and fitness bands.
Further information on methodology can be found here.

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Statistics on "European digital health market"

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