Industry revenue of “retail sale of clothing in specialised stores“ in Austria 2011-2023

Austria’s retail sector has demonstrated steady progress over the last few years, owing mainly to consistent population growth, a favorable economic climate and a healthy inflow of tourists. Vienna, is fast emerging as one of the most sought-after expansion targets for global retailers with the fashion industry being a particular area of focus. In fact celebrities such as Brad Pitt, Meryl Streep, Madonna and Yoko Ono can now be seen wearing hats designed by Viennese hat maker Muhlbauer, with others such as Lady Gaga, Rihanna and Michelle Obama, also wearing clothes designed by Austrian designers.

Imports on the rise

Even though the Austrian clothing market is smaller in size to other major European countries, it is mature and offers good opportunities for international brands looking to cater to a niche segment. Chinese and German suppliers account for the biggest share of exports to Austria, a market that has witnessed an over three-fold increase over the period 2000-2017. Industry experts believe that this upward trend in imports will continue over the medium term, owing mainly to the high purchasing power of Austrian consumers.

Industry revenue of “retail sale of clothing in specialised stores“ in Austria from 2011 to 2023

Revenue in million U.S. Dollars
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Sources

Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

Currency conversion factor: (EUR -> USD) = 1.186

The industry classification is based on the NACE Rev.2 - system in Austria. The industry “retail sale of clothing in specialised stores“ has the code “G4771“.

Details on the methodology can be found here.

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