Businesses engaged in fashion e-commerce typically operate an official website for online shopping website and direct retail sales to consumers. Online shoppers spent an average of 3.09 U.S. dollars per visits to luxury apparel properties and 2.47 U.S. dollars per online shopper per visit to general apparel properties, making fashion the highest revenue-generating e-commerce vertical. The value of e-commerce retail sales for clothing and clothing accessories stores amounted to about 7.8 billion U.S. dollars in 2016. The combined compound annual growth rate (CAGR) for revenue from fashion retail e-commerce in the United States is expected to reach an estimated 7.8 percent during the periods between 2017 and 2023.
As of 2018, the share of internet users who ever purchased fashion-related products online was 57 percent, making it the most popular online shopping category worldwide. For approximately a third of online fashion shoppers in the United States, the average order value usually comes to 21 to 50 U.S. dollars with the average basket size being two items. Some of the top fashion online stores in the United States include Macy’s, Nordstrom, Amazon, Victoria Secret and Kohls.