Fashion e-commerce in the United States - statistics & facts
Fashion e-commerce involves buying and selling fashion-related items such as clothing, shoes, and various accessories online. The industry accounts for roughly 20 percent of total online retail sales in the United States and has experienced steady annual growth in the past two decades. In 2024, U.S. retail e-commerce revenue from the sale of fashion apparel, footwear, and accessories is set to reach over 145 billion U.S. dollars. By 2029, the online fashion retail sector could be responsible for over 219 billion dollars in sales.
Online shoppers spent an average of 3.2 U.S. dollars per visit to luxury apparel properties, 2.7 U.S. dollars per visit to general footwear properties, and 2.6 U.S. dollars per online shopper per visit to general apparel properties, making fashion the highest revenue-generating vertical for e-commerce websites. Overall, roughly seven in ten consumers were spending anywhere from 1 to 200 U.S. dollars per month on online clothing and shoe purchases respectively.
A strong vertical in U.S. e-commerce
Businesses engaged in fashion e-commerce typically operate an official website for online shopping, where consumers can buy clothing, footwear, and accessories directly from brands or on platforms that combine different manufacturers. Walmart, Amazon, and Shein are among the best-selling online fashion stores in the U.S.Online shoppers spent an average of 3.2 U.S. dollars per visit to luxury apparel properties, 2.7 U.S. dollars per visit to general footwear properties, and 2.6 U.S. dollars per online shopper per visit to general apparel properties, making fashion the highest revenue-generating vertical for e-commerce websites. Overall, roughly seven in ten consumers were spending anywhere from 1 to 200 U.S. dollars per month on online clothing and shoe purchases respectively.
