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Industry revenue of beverage serving activities in Portugal 2011-2023

A country with pristine beaches, remote gorges and terraced vineyards, Portugal serves as a perfect host, offering a lot of diversity. Being the fifth largest producer of wine in Europe, it is not very surprising to see that the beverage industry generating a revenue of 2.8 billion U.S. dollars in 2018.

Over the years, the nation has witnessed an increasing trend of people bonding over a few drinks in restaurants and sports bars, which can be attributed to the growing fever of sports and rising number of food and beverage serving outlets in the country. Beer is one of the preferred choices when it comes to out of home consumption.

Wines sales are on the rise

Alcoholic drinks are an important market for the nation and their sales generated a revenue of over 7 billion U.S dollars in 2018. Unsurprisingly, Wine has the largest market segment and with the growing demand within the country and abroad, is expected to dominate the alcoholic beverage market in the near future as well.

Soft drinks gaining popularity as well

There are many factors driving the market for soft drinks in Portugal. Firstly, with many celebrities including sportspersons endorsing various brands such as Coke and Pepsi, soft drinks have gained popularity all over the world, especially amongst the youth. Portugal, being a sport loving nation has also witnessed a steady increase in both carbonated and non-carbonated soft drinks. Moreover, according to a survey by the WHO, nearly 15% of children in the country have soft drinks more than three times a week.

Industry revenue of beverage serving activities in Portugal from 2011 to 2023

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Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

Currency conversion factor: (EUR -> USD) = 1.186

The industry classification is based on the NACE Rev.2 - system in Portugal. The industry “beverage serving activities“ has the code “I563“.

Details on the methodology can be found here.

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