Non-alcoholic beverages market in Japan - Statistics & Facts

The Japanese beverage industry can be broken into two distinct categories; alcoholic and non-alcoholic beverages. Alcoholic beverages typically include beer, wine or spirits, such as whiskey, sake or shochu. The non-alcoholic beverages industry shows a wider variety, encompassing liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Within the segment, RTD tea and coffee were responsible for the lion's share of soft drink sales in Japan in 2017.

In the same year, supermarkets were the main distribution channel of non-alcoholic beverages, accounting for almost 38 percent of Japan’s soft drinks sales, followed by vending machines with a 28 percent market share.

Over the past years, tea and coffee specialties gained popularity throughout Japan, listed in 2017 among the most popular food items in the country. The average Japanese consumed about 628 grams of green tea per annum and over 11 cups of coffee per week in 2016.

Non-alcoholic beverages sold in Japan mostly come in PET bottles or cans. A unique feature of Japan’s soft drinks market includes sales of either cooled or heated RTD beverages. Shop bought as well as vending machine purchased beverages are stored in a particular way to keep their ideal temperature, regardless of packaging types.

The country’s culture of eating out frequently often involves the consumption of alcoholic beverages. For those not drinking, oolong, a traditional Chinese, half-oxidized tea, is often the guilt-free drink of choice.

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Non-alcoholic beverages industry in Japan

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Domestic overview

Retail

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