In the same year, supermarkets were the main distribution channel of non-alcoholic beverages, accounting for almost 38 percent of Japan’s soft drinks sales, followed by vending machines with a 28 percent market share.
Over the past years, tea and coffee specialties gained popularity throughout Japan, listed in 2017 among the most popular food items in the country. The average Japanese consumed about 628 grams of green tea per annum and over 11 cups of coffee per week in 2016.
Non-alcoholic beverages sold in Japan mostly come in PET bottles or cans. A unique feature of Japan’s soft drinks market includes sales of either cooled or heated RTD beverages. Shop bought as well as vending machine purchased beverages are stored in a particular way to keep their ideal temperature, regardless of packaging types.
The country’s culture of eating out frequently often involves the consumption of alcoholic beverages. For those not drinking, oolong, a traditional Chinese, half-oxidized tea, is often the guilt-free drink of choice.