In the United States, the non-alcoholic beverages industry looks quite similar, with bottled water and carbonated soft drinks as the two largest segments. Sales volume of liquid refreshment beverages in the United States was around 34.3 billion gallons in 2019. Leading companies based on volume share include Coca-Cola Company, PepsiCo and Keurig Dr Pepper. Among the leading brands, Coke dominated the liquid refreshment beverage market in the United States in 2019, capturing about 18 percent of the market share. Coke was followed by Pepsi, Dr Pepper and Mountain Dew.
While Coca-Cola and Pepsi-Cola were the leading carbonated soft drink brands in the U.S. in 2019, the largest bottled water brands were private label brands in that same year. Consumption figures also point to opposing trends for the two segments. Per capita consumption of carbonated soft drinks in the United States has been steadily decreasing over the years, from around 728 8-ounce servings in 2010 to around 618 8-ounce servings in 2019. In contrast, consumption of bottled water has followed an upward trend over the years, increasing from 16.2 gallons per capita in 1999 to more than 43 gallons per capita in 2019. This suggests a greater emphasis on and knowledge of healthy drinking behaviors in recent years in the United States.