France: fashion e-commerce users by segment

In 2021, the apparel segment in the fashion e-commerce market in France had the highest number of users at a value of 26.6 million users. The footwear segment is expected to take over in the following years, becoming the segment with the highest number of users. According to estimates of the Statista Digital Market Outlook, the accessories segment had the lowest number of users at 20.4 million users. The number of users in each segment is expected to increase in the coming years.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide. The forecast is adjusted for the expected impact of COVID-19.

Number of Fashion e-commerce users in France from 2017 to 2025, by segment (in millions)

Characteristic	Footwear	Apparel	Accessories
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Supplementary notes

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

A detailed methodology can be found on the Statista Market Outlook.

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