Fashion e-commerce in Spain - Statistics & Facts

Fashion is an ever-shifting industry with a long history under its belt. The clothing sector has had an enormous impact on society throughout the centuries, with garment becoming as important as signs of social status or wealth. Fashion is an industry prone to change, adjusting to modern times as new needs arise. With the surge of the internet in the 21st century and the popularization of fast fashion, the need to supply the demand was taken to the virtual world. Spain, the reference for fast fashion worldwide, did not fall behind the times with fashion online sales experiencing only constant growth over the past years. In fact, clothing is the one of the largest sectors by online sales volume in Spain.

The fast development of e-commerce, the increasing trust in online payment methods and the rise of mobile telephony are key aspects to the success of online clothing retailing. Specifically, cheaper prices and free shipping are attractive drivers for Spaniards to buy their clothes on the net. The average expenditure range on clothing items in Spain is very wide, but online fashion consumers normally spend between 50 and 100 euros per order. The sector’s most popularly purchased items are clothes, shoes, and children’s fashion, ahead of other accessories, such as handbags or watches.

Online fashion retailing has greatly benefited from large investments in advertising to increase the sector’s visibility on the internet. It is worth mentioning that influencer marketing also has an impact on fashion exposure and revenue, with the public figure Aida Domenech, also known as Dulceida on social media, topping the list of the most followed fashion accounts in Spain in 2019.

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Online fashion in Spain

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Online fashion

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