Key Figures of E-Commerce

Statistics and Market Data on Key Figures of E-Commerce

Key Figures of E-Commerce statistics This page provides statistics, facts and market data related to key figures of e-commerce. This includes information on online sales revenues and numbers of online shoppers, as well as demographics of online purchasers and country-specific e-commerce numbers.


E-commerce sales have climbed remarkably steadily for years, with continuous further growth expected. A number of industries receive much more than half of their sales from online buyers as consumers take advantage of individual company retail websites as well as online-only based retailers which also provide C2C services, such as Amazon and eBay.

The total number of digital shoppers worldwide grew by over 100 million between 2011 and 2012, and is expected to keep on growing. Information on the number of digital buyers and online shopper penetration per region or country is available in this category as well. As the BRIC countries grow in worldwide economic importance, researchers have started to focus on those particular markets, providing information on the share of internet economy in the GDP and the reach of retail websites across Brazil, Russia, India and China. Market penetration is already remarkably high in other countries such as the United States. As of 2011, market data showed that over 70 percent of all adult internet users in the United States made online purchases, leaning mainly toward internet sites and e-mail offers to help them choose their desired product.

Trusted companies with a broad range of product offerings online, such as Amazon and eBay, attracted the largest number of visitors to their websites in 2013. Amazon easily claims title of the top dog in e-commerce with its net sales revenue more than doubling in the past three years and its audience comprised of visitors from all around the globe.

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