Key Figures of E-Commerce

E-commerce sales have climbed remarkably steadily for years, with continuous further growth expected. Many industries now generate over two thirds of their sales from online buyers as consumers take advantage of individual company retail websites as well as online-only retailers. The total number of digital shoppers worldwide grew by over one billion between 2014 and 2021 and is expected to keep growing.

Trusted companies with a broad range of products offered online, such as Amazon and eBay, attract the largest number of visitors to their websites. Amazon claims the title of top dog in e-commerce with its net sales revenue more than doubling in the past years, along with an outstanding market capitalization. However, in terms of highest gross merchandise value worldwide, the Chinese marketplaces of the Alibaba Group are the winners.

Global e-commerce market revenue
2,276bn USD
U.S. digital buyer penetration
77.3%
Leading e-retailer worldwide by GMV
Taobao.com (Alibaba)

Market size

How is the e-commerce industry growing?
E-commerce share of total global retail sales from 2015 to 2023
Further details: Visit original statistic

Since 2015, global retail e-commerce sales have thrived and are expected to increase further. The e-commerce share of total retail sales has not ceased to grow, although the annual growth rate of worldwide e-commerce sales now seems to move at a slower pace. Taking into consideration the impact of COVID-19, countries with emerging economies are expected to have higher e-commerce CAGR rates, outdoing BRIC countries.

E-commerce worldwide
E-commerce in the United States
Retail e-commerce sales CAGR

Industry definition

The key figures of e-commerce category covers essential indicators of the e-commerce industry. It includes market volume and value of online retail worldwide and per country. Besides market data, key statistics on leading marketplaces and online retailers are provided, as well as general data on users and online consumers, mostly in the business-to-consumer sector.

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