Segment shares in total market revenue of the tobacco products market in Europe 2018

The market for tobacco products is constituted here by (filtered) cigarettes, smoking tobacco (fine-cut tobacco, pipe tobacco) and cigars and cigarillos. Snuff and chewing tobacco as well as e-cigarettes and e-liquids are not included at the moment nor are untaxed tobacco products. All prices and market value statements include all relevant sales and consumption taxes.

To enable a better comparison between cigarettes and cigars and loose tobacco in terms of per capita consumption and price per unit, the latter's volume is denoted in 1.000 kgs (total consumption) and grams (per capita consumption, price per unit). Due to a growing health consciousness of consumers and increased regulation (such as through advertising bans in Europe) the use of tobacco in Europe has been decreasing in recent years and volume growth has almost exclusively been realized in emerging markets. The five most important producers worldwide are the China National Tobacco Corporation, Philip Morris International (PMI), British American Tobacco (BAT), Japan Tobacco International (JTI) and Imperial Tobacco.