Electronic cigarettes or so-called e-cigarettes are a relatively new development on the tobacco market and industry experts see high potential in this market, taking into account that a large share of U.S. smokers would like to quit, and many of them see e-cigarettes as a significant alternative to smoking. In addition, smoking bans are widespread nationwide and most grocery stores decided not to list regular cigarettes in their stores anymore.
The usage frequency of e-cigarettes is especially high among younger age groups. In a survey conducted in October 2019 in the United States, around a quarter of those aged 18 to 29 years old reported using e-cigarettes, compared to only 3 percent of older adults.
The e-smoking devices also made their way to high school: approximately 21 percent of high school students reported having used e-cigarettes in 2018, a share that has steadily increased over the years. These numbers show that e-cigarette use has surpassed the current use of every other tobacco category at schools. When consumers were asked what reasons motivated them to try e-smoking, some 39 percent of respondents indicated to favor the ability to being able to smoke inside.
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