E-Commerce
B2C E-Commerce

Online vs. offline purchases by category in South Africa 2022

Published by

Alexander Kunst,

Mar 8, 2023

36 percent of South African respondents answer our survey on "Online vs. offline purchases by category" with "Clothing". The survey was conducted in 2022, among 2,033 consumers.
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Online vs. offline purchases by category in South Africa in 2022

Characteristic	Share of respondents
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Number of respondents

2,033 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these products do you mostly buy/order online rather than offline?"

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