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Leading products and services purchased online among French e-buyers 2020

As of January 2020, the product category which was the most purchased online was clothing, according to 51 percent of French people, before cultural goods, which were bought online by of 41 percent of those surveyed.  

Online purchasing habits in France

   As reported by the results of the Statista Global Consumer Survey from 2020, 34 percent of responding French consumer declared mostly purchasing clothing online rather than offline. Regarding services bought on the Internet, 32 percent of the surveyed stated having ordered restaurant and food delivery online during the past year.   

E-shopping in France

  In 2019, about half of interviewed French said that they have been shopping on the internet for 5 five years to even more than ten years. In the yearly results of a barometer on digital uses in France, 62 percent of French had carried out online purchases over the past 12 months in 2019. Moreover, the Statista Global Consumer Survey from 2020 reveals that 71 percent of French bought something from the e-commerce website, and 32 percent used in the past year.

Online purchase penetration of product and services in France as of January 2020, by type

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Release date

July 2020



Survey time period

January 2020

Special properties


Supplementary notes

* Private car rental, carpooling, private accommodation services.

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Statistics on "E-commerce in France "

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