France: top 10 online stores

Among the top five online stores in France, three French groups dominated the market. and, generating an online revenue of US$3351.0m and US$2276, 5m, respectively, took the second and third positions. is the fourth biggest online store in France with over US$1.5bn.

CDiscount, born from an online CD distributor

Cdiscount was founded in 1998 by the Charle brothers (Hervé, Christophe and Nicolas) with the aim of selling cultural products directly to consumers without the constraints of premises or sellers. Their choice turned to e-commerce and at the time focused on CD sales, but the evolution of demand led it to diversify its activities to the point of becoming the number one e-commerce site in France. In 2011, the Charle brothers sell their share to the well-known Group Casino, which now owns 99.6% of the site.

A supermarket among the top five

In 1967, the first hypermarket was opened, with a sales area of 3500 m² in the north of France. Over the years, the group has established itself in France, mainly in the north and the Paris region. Since 1981, the Auchan group has been exporting abroad: from Spain to Luxembourg, from Morocco to China, the group has been internationalizing in Europe, Asia and Africa. The e-commerce division of the Auchan group was created in March 2010 and the group owns now several online stores operating around the world.

Most popular online stores in France in 2018, by e-commerce net sales

E-commerce revenue in million U.S. dollars
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Release date

December 2019



Survey time period


Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on

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