• Europe: travel & tourism segment revenue 2017-2026

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The package holiday segment was the largest revenue generator in the travel and tourism market in Europe in 2021 at 78.65 billion U.S. dollars. This revenue was a significant increase from the 2020 figure due to the beginning lifting of covid-19 restrictions across the continent. All segments saw a similar development. The revenue from cruises for example more than doubled since the previous year. The Statista Mobility Market Outlook estimates that by 2026, revenue in this segment will increase to over 10 billion dollars, while the revenue of the hotel segment is estimated to reach around 128 billion U.S. dollars.

Revenue of the travel and tourism market in Europe from 2017 to 2026, by segment (in million U.S. dollars)

Characteristic	Package Holidays	Hotels	Vacation Rentals	Cruises
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Supplementary notes

Data provided by Statista Market Outlooks are estimates

The Travel & Tourism market contains package holidays, hotel stays, private vacation rentals and cruises. Users represent the number of travelers. Well-known providers of package holidays are online travel agencies (OTAs) such as Expedia and Opodo and tour operators such as TUI. Specialized providers of hotels and private accommodation booked online are, for example, Hotels.com, Booking.com, and Airbnb. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival.
Offline bookings made, for example, in a travel agencies office or by telephone are also included in this segment

All figures are estimates. A detailed methodology can be found in the Statista Mobility Market Outlook.