Leading hotel companies in Britain include Whitbread, owner of the Premier Inn hotel brand and Intercontinental Hotel Group (IHG), owner of brands including Holiday Inn and Crowne Plaza. In the global hotel industry IHG is a major player, boasting one of the highest revenues of any other company.
Occupancy rates are one of the main indicators used to measure performance in the hotel industry, along with average daily rates (ADR) and revenue per available room (RevPAR). Annual occupancy rates for the UK generally showed an increasing trend up to 2015, as did bedroom occupancy rates. In 2015 the RevPAR of UK hotels reached roughly 67.5 British pounds per available room, charging an ADR of around 87 British pounds. Both figures were forecast to increase in the following years.
London is a key market for the hotel sector, both in Britain and Europe, where the city has one of the highest occupancy rates compared to other major European city destinations. Hotels are broken down by star rating, from 1 star budget accommodation to 5 star luxury hotels. The largest concentration of hotel rooms can be found in the city of London and Westminster boroughs with over 37,000 rooms as of July 2015.