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Hotel  industry in the U.S.- statistics &  facts

The hotel industry in the United States is part of the larger hospitality industry and includes a variety of hotel categories. One way of categorizing hotels is by the level of service they provide, and this can range from limited service to full service. Hotels can also be categorized based on the kind of service they provide, such as casino hotels, spa hotels, and extended stay hotels. The hotel industry often goes hand-in-hand with the tourism industry, since both rely heavily on international and domestic travelers. Due to the severe travel disruption and hygiene concerns caused by the coronavirus (COVID-19) pandemic, both industries were severely affected in 2020. During that year, the market size of the U.S. hotel and motel sector plummeted by over 100 billion U.S. dollars and the number of employees in the U.S. hotel and motel sector decreased by over 500 thousand. In 2021, these figures were forecast to increase but not to pre-pandemic levels.

Which are the most popular hotel companies in the U.S.?

The hotel brand viewed most positively in the U.S. as of the second quarter of 2022, was Marriott. Meanwhile, Holiday Inn and Holiday Inn Express ranked second and third, respectively, in terms of popularity. As of May 2022, the highest-rated upper upscale hotel brand in North America was Hard Rock Hotels and the highest-rated luxury hotel brand in North America was The Ritz Carlton. There is no universally agreed-upon definition of what differentiates a luxury hotel from an upper upscale hotel. With hotels focusing not just on amenities but also the overall customer experience, the lines between different hotel tiers have become increasingly blurred. Many hotels that are not top of the market use the word ‘luxury’ for marketing purposes, further complicating the matter.

U.S. hotel industry key performance indicators (KPIs)

The U.S. is home to many large cities that are popular tourist destinations and contribute greatly to the country’s hotel industry. Some of the most well-known U.S. cities, such as Miami, New York City, and Las Vegas had the most expensive hotel rates in the U.S. as of June 2022. The average price for a hotel room in Miami alone reached over 304 U.S. dollars that year, with prices in New York following not so far behind. Along with the average daily rate (ADR) of hotels in the U.S., other key hotel industry performance indicators include occupancy rate and revenue per available room (RevPAR). In 2021, the occupancy rate in the U.S. was 57.6 percent. Meanwhile, the revenue per available room (RevPAR) in the U.S. was 72 U.S. dollars. Although all three hotel performance indicators in the U.S. increased in 2021, none of them reached pre-pandemic levels.

Interesting statistics

In the following 4 chapters, you will quickly find the 21 most important statistics relating to "Hotel industry in the U.S.".

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