Public Cloud - Worldwide

Worldwide

Revenue in the Public Cloud market is projected to reach CN¥5,535.00bn in 2024.
Software as a Service dominates the market with a projected market volume of CN¥2,427.00bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.03%, resulting in a market volume of CN¥12,680.00bn by 2029.
The average spend per employee in the Public Cloud market is projected to reach CN¥1,555.00 in 2024.
The global market share of 0 was 0 in 2021.
In global comparison, most revenue will be generated in the United States (CN¥2,780.00bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market is experiencing steady growth worldwide, driven by factors like increasing adoption of digital technologies, rising awareness of the benefits of online services, and the convenience they offer. The average growth rate of the overall market is impacted by various sub-markets, each with their unique dynamics.

Customer preferences: Consumers are increasingly relying on the convenience and accessibility of public cloud services for their personal and professional needs. With the rise of remote work and virtual meetings, cloud-based collaboration and communication tools have become essential for many individuals and businesses. Additionally, the demand for streaming services and online entertainment has fueled the growth of the public cloud market. The growing preference for on-demand access to data, applications, and services is driving the adoption of public cloud solutions, as it offers scalability, cost efficiency, and flexibility.

Trends in the market: In the Public Cloud Market, there is a noticeable increase in the adoption of hybrid cloud solutions, where organizations use a combination of public and private cloud services. This trend is driven by the need for greater flexibility and cost-effectiveness in managing data and workloads. Additionally, there is a growing focus on data privacy and security, leading to the development of specialized public cloud offerings for sensitive industries such as healthcare and finance. These trends are significant for industry stakeholders as they provide opportunities for innovation and growth, but also pose challenges in terms of ensuring seamless integration and compliance with regulations. As the demand for cloud services continues to rise, it is expected that the market will see further consolidation and competition, ultimately benefiting end-users with more advanced and tailored solutions.

Local special circumstances: In China, the Public Cloud Market has experienced significant growth due to the country's large population and rapid adoption of technology. The government's initiatives to modernize industries and promote digital transformation have also played a key role in the market's expansion. Additionally, cultural factors such as a preference for digital services and convenience have contributed to the popularity of public cloud solutions among businesses and consumers. However, strict regulations and censorship measures have also posed challenges for cloud providers and may impact market growth in the future.

Underlying macroeconomic factors: The Public Cloud Market is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. Countries with favorable regulatory environments and strong investment in cloud technologies are experiencing faster market growth compared to regions with regulatory challenges and limited IT funding. Moreover, the increasing digitization of businesses and the growing adoption of cloud-based services are driving the demand for public cloud solutions worldwide. Additionally, the rising demand for cost-effective and scalable IT solutions is further propelling the growth of the Public Cloud Market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.