Public Cloud - Worldwide

  • Worldwide
  • Revenue in the Public Cloud market is projected to reach US$773.30bn in 2024.
  • Software as a Service dominates the market with a projected market volume of US$339.10bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.49%, resulting in a market volume of US$1,806.00bn by 2029.
  • The average spend per employee in the Public Cloud market is projected to reach US$217.20 in 2024.
  • The global market share of 0 was 0 in 2021.
  • In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Region comparison

Analyst Opinion

The Public Cloud market in Worldwide is experiencing significant growth and development.

Customer preferences:
Customers in the Worldwide market are increasingly turning to the Public Cloud for their computing needs. This is driven by several factors, including the need for scalability and flexibility in IT infrastructure, cost savings, and the ability to access data and applications from anywhere in the world. Additionally, the Public Cloud offers enhanced security measures and reliable data backup solutions, which are crucial for businesses in the digital age.

Trends in the market:
One of the key trends in the Worldwide Public Cloud market is the increasing adoption of cloud-based services by small and medium-sized enterprises (SMEs). These businesses are recognizing the benefits of the Public Cloud in terms of cost savings, scalability, and access to advanced technologies. As a result, SMEs are embracing cloud-based solutions for various purposes, including data storage, application hosting, and collaboration tools. Another trend in the Worldwide market is the growing popularity of hybrid cloud solutions. Hybrid cloud combines the benefits of both public and private clouds, allowing organizations to have greater control over their data and applications while also leveraging the scalability and cost-effectiveness of the Public Cloud. This trend is driven by the need for a more flexible and customized approach to cloud computing, as organizations seek to optimize their IT infrastructure and operations.

Local special circumstances:
In Worldwide, the Public Cloud market is influenced by various local special circumstances. For example, the regulatory environment plays a significant role in shaping the market dynamics. Different countries have different data privacy and security regulations, which impact how organizations store and manage their data in the cloud. Additionally, cultural factors and business practices can also influence the adoption of Public Cloud services in specific regions.

Underlying macroeconomic factors:
The growth and development of the Public Cloud market in Worldwide are also influenced by underlying macroeconomic factors. For instance, the increasing digitization of businesses and the rise of e-commerce are driving the demand for cloud-based solutions. Additionally, the ongoing digital transformation across industries, such as healthcare, finance, and manufacturing, is fueling the adoption of the Public Cloud as organizations seek to modernize their IT infrastructure and leverage advanced technologies. In conclusion, the Public Cloud market in Worldwide is experiencing significant growth and development driven by customer preferences for scalability, flexibility, and cost savings. The market is characterized by the increasing adoption of cloud-based services by SMEs and the growing popularity of hybrid cloud solutions. Local special circumstances, such as regulatory environments and cultural factors, also shape the market dynamics. Underlying macroeconomic factors, such as digitization and digital transformation, further contribute to the growth of the Public Cloud market in Worldwide.


Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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