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  • Over-the-top Video-on-Demand (VoD) content distributed over the Internet
  • Rentals as single transaction or pay-per-view (Transactional-VoD or TVoD)
  • Subscription-based services (Subscription-VoD or SVoD) 
  • Digital purchases via download or permanent cloud-storage (electronic-sell-through or EST)


  • Ad-supported content and services
  • User-generated content (UGC)
Market definition



  • Revenue in the "Video-on-Demand" segment amounts to US$17,906m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 7.5 % resulting in a market volume of US$23,888m in 2021.
  • The market's largest segment is the segment "Video Streaming (SVoD)" with a market volume of US$11,046m in 2017.
  • User penetration is at 8.7 % in 2017 and is expected to hit 11.5 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$52.69.

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