Video-on-Demand - Worldwide | Statista Market Forecast

Revenue in the Video-on-Demand market is projected to reach US$159.40bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 9.71%, resulting in a projected market volume of US$230.90bn by 2027.
The largest market is Video Streaming (SVoD) with a market volume of US$95.35bn in 2023.
In global comparison, most revenue will be generated in the United States (US$69,540.00m in 2023).
In the Video-on-Demand market, the number of users is expected to amount to 3.44bn users by 2027.
User penetration will be 36.8% in 2023 and is expected to hit 43.2% by 2027.

Definition:

Video on Demand (VoD) refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.

Structure:

The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and Advertising (AVoD), which is the advertising in video streaming.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for video-on-demand can also be found in the OTT video market. Key players in the market are companies, such as Netflix, Amazon or Disney+.

in-scope

Over-the-top Video-on-Demand (VoD) content distributed over the Internet
Rentals as single transaction or pay-per-view (Transactional-VoD or TVoD)
Subscription-based services (Subscription-VoD or SVoD)
Digital purchases via download or permanent cloud-storage (electronic-sell-through or EST)

out-of-scope

Ad-supported content and services
User-generated content (UGC)

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