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  • Over-the-top Video-on-Demand (VoD) content distributed over the Internet
  • Rentals as single transaction or pay-per-view (Transactional-VoD or TVoD)
  • Subscription-based services (Subscription-VoD or SVoD) 
  • Digital purchases via download or permanent cloud-storage (electronic-sell-through or EST)


  • Ad-supported content and services
  • User-generated content (UGC)
Market definition


United States

  • Revenue in the "Video-on-Demand" segment amounts to US$10,000m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 3.4 % resulting in a market volume of US$11,448m in 2021.
  • The market's largest segment is the segment "Video Streaming (SVoD)" with a market volume of US$5,914m in 2017.
  • User penetration is at 30.1 % in 2017 and is expected to hit 39.6 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$24.43.
Outlook Report: Video-on-Demand

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