ePublishing - United States

  • United States
  • The ePublishing market in the United States is projected to reach a revenue of US$21.77bn by 2024.
  • This forecast indicates that the market is expected to grow at an annual rate of 1.30% from 2024 to 2027, resulting in a projected market volume of US$22.63bn by 2027.
  • Among the various segments in the ePublishing market, the largest one is eMagazine Advertising, which is estimated to have a market volume of US$6.63bn in 2024.
  • Furthermore, the number of readers in the ePublishing market is expected to reach approximately 126.4m users by 2027.
  • This indicates a significant user penetration rate of 36.1% in the market by 2024.
  • On average, each user is expected to generate a revenue of US$178.10.
  • This reflects the potential for monetization within the ePublishing market.
  • In global comparison, in the United States is projected to generate the highest revenue in the ePublishing market, with an estimated revenue of US$21.77bn in 2024.
  • This demonstrates the country's dominance in the industry.
  • Despite the rise of ePublishing globally, traditional print books continue to dominate the United States market.

Key regions: Japan, United States, India, Germany, United Kingdom

Region comparison

Analyst Opinion

Although the ePublishing market has seen many attempts to establish popular business models (e.g., subscription-based services), the market still hasn’t succeeded in reaching a significant shift of user numbers towards subscriptions. Services offering unlimited access like Readly are lacking comprehensive portfolios of wide-reaching and popular publications such as big newspapers or magazines as those prefer to sell their electronic versions on their own. In this context, Apple could be a glimmer of hope to have the lasting traction to combine meaningful content from major publishers into one single service.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Demographics
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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