Video-on-Demand - United States | Statista Market Forecast

Revenue in the Video-on-Demand segment is projected to reach US$43.39bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 8.18%, resulting in a projected market volume of US$59.42bn by 2027.
The largest segment is Video Streaming (SVoD) with a market volume of US$39.25bn in 2023.
In global comparison, most revenue will be generated in the United States (US$43,390.00m in 2023).
In the Video-on-Demand segment, the number of users is expected to amount to 202.60m users by 2027.
User penetration will be 54.1% in 2023 and is expected to hit 58.9% by 2027.

Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.

in-scope

Over-the-top Video-on-Demand (VoD) content distributed over the Internet
Rentals as single transaction or pay-per-view (Transactional-VoD or TVoD)
Subscription-based services (Subscription-VoD or SVoD)
Digital purchases via download or permanent cloud-storage (electronic-sell-through or EST)

out-of-scope

Ad-supported content and services
User-generated content (UGC)

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