Revenue in the Video-on-Demand segment is projected to reach US$38.03bn in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2027) of 9.34%, resulting in a projected market volume of US$59.42bn by 2027.
The largest segment is Video Streaming (SVoD) with a market volume of US$34.10bn in 2022.
In global comparison, most revenue will be generated in the United States (US$38,030.00m in 2022).
The average revenue per user (ARPU) in the Video-on-Demand segment is projected to amount to US$219.10 in 2022.
In the Video-on-Demand segment, the number of users is expected to amount to 202.6m users by 2027.
User penetration will be 52% in 2022 and is expected to hit 59% by 2027.
Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Over-the-top Video-on-Demand (VoD) content distributed over the Internet
Rentals as single transaction or pay-per-view (Transactional-VoD or TVoD)
Subscription-based services (Subscription-VoD or SVoD)
Digital purchases via download or permanent cloud-storage (electronic-sell-through or EST)